There’s a strategy and story behind everything we do


is committed to helping our clients understand their customers, define new strategies, and execute on their vision through holistic experience design. We are a team of likeminded designers, builders, thinkers, researchers, and storytellers. We’re independent and nimble. We have a broad skillset and continue to evolve.

AMC Networks

We first worked with AMC on a responsive redesign of and have continued to partner with them to design, prototype, and launch products on iOS, Android, Apple TV, Windows mobile, Roku, Fire TV, and Xbox.

Our team collaborates closely with AMC from concept through deployment of new products and platforms and provide ongoing support for the entire digital lineup across networks, including AMC, IFC, BBC America, Sundance TV and WE tv.

Foundation Medicine

We worked with Foundation Medicine to create a position and refocus for their brand – from their collection of products to a well rounded narrative centered around company vision, products, and services.

We created a brand toolkit to help define the language, look and feel, and execution of the Foundation Medicine story. “A transformation in cancer care” became the core positioning statement with a more patient-centric story across every touchpoint. This project became the cornerstone for the 40+ projects we’ve completed with Foundation Medicine to date.

You’re in good company

We are hands on and love our team

Our Principals Cary Gibaldi and Gina Terada partner with you on a day-to-day basis. We direct a hand picked senior team that scales to meet your needs as they evolve.

Cary Gibaldi

Cary Gibaldi, Founder & Partner

Cary is an award winning Creative Director and design practitioner. He brings over 20 years of experience in creative strategy, envisioning, storytelling, and execution. His diverse set of skills allows him to design with intent across multiple mediums for a broad range of industries and markets, including the US, Europe, and Asia.

Cary is an avid cook and is originally from New York City. He resides in San Francisco with his dog Pretzel.

Gina Terada

Gina Terada, Partner

Gina has 15 years of experience leading strategic initiatives and delivering design solutions across a range of industries and touchpoints including consumer electronics, web, software, mobile, and IPTV. She is passionate about coming up with creative solutions to business problems.

By looking at the broad emotional, social, and cultural context of products and technologies, she helps create meaningful experiences.