We work with clients to better understand both business and end-user needs. Our clients receive objective advice, a clearly communicated design-driven approach and strategy, as well as a broad set of high quality deliverables. Throughout this process, we aim to gain insights to create a better working relationship and outcome.
Left: We partnered with AMC from initial sketch through development and launch their web experience. We helped envision and create a responsive, TVE integrated site where users can watch full episodes in an episode-centric, immersive environment. We designed iOS, Android, and Windows apps that launched within months of the redesign and continue to partner with AMC, as well as the other AMC Network brands on these initiatives.
To learn more, visit AMC.com
Whether it’s a start-up or established Fortune 500, our goal is help clients define as many brand experience touchpoints as possible. before going to market. We are able to achieve this through a combination of skills, exercise tools, and collaborative workshops.
Left: Ericsson asked us to engage in an international research project to understand the future of television through the eyes of cord cutting millennials. We synthesized the results and engaged their leadership team in series of workshops and helped them communicate the findings across the organization. We were later asked give life to this vision and created an interactive demo for the future of television which was unveiled at IBC 2015.
When it comes to design, we seamlessly work across several mediums. We have extensive expertise in designing software experiences, physical products, and print communications.
Left: We work with clients like Foundation Medicine to help define their brand strategy and apply it across several touchpoints. Over the past three years, we’ve defined their voice and tone for several audience types, clearly defined their house of brands, while designing and developing their corporate website timed with their IPO announcement. In addition, we created an iPad based information visualization tool to help their sales team explain why the long tail is important to genomic testing, and we continue to partner with them to support and extend their brand.
To learn more, visit FoundationMedicine.com
Product roadmapping. Competitive and comparative analysis. Brand analysis.
We help identify emerging trends and competitive outliers for R&D groups at Nike and Samsung.
Naming. Brand voice and tone. Identity design. Packaging. Vision articulation. We partner with startups like Foundation Medicine and Audubon to help define and clearly articulate their brands.
Ethnographic research. Trend analysis. User testing.
We help global companies like Intel and Ericsson understand their customer and create better products.
Experience and interaction design. Visual design. Industrial design.
We partner closely with AMC to help bring zombies and orphan clones to all screens, large and small.
Scenario development. Copywriting for marketing, advertising, and storytelling.
We’ve transformed Intel’s hardware into product features and online content for Foundation Medicine.
Motion studies, demo simulations, bumpers, lower thirds, and videography.
We created story-based demos and product simulations for Sanofi, Cloudon, and Airbnb.
Holografik is led by Cary Gibaldi, a New York City native and design veteran whose work has been recognized by The One Show, Clio, IDEA and The Webby’s. Cary has over sixteen years experience designing for small boutique studios, mid-sized consultancies and large-scale agencies. He spends most of his time advising clients and directing the studio team, but above everything, he is focused on delivering effective and engaging design work.
Prior to founding Holografik, Cary was Creative Director at frog design, where he cultivated a highly creative studio and relationships with Intel, Disney, Cisco and Chase.
Gina has 15 years of experience leading strategic initiatives and delivering design solutions across a range of industries and touchpoints including consumer electronics, web, software, mobile, and IPTV. She is passionate about coming up with creative solutions to business problems. By looking at the broad emotional, social, and cultural context of products and technologies, she helps create meaningful experiences.
Over the past year, she has helped brands such as Intel, Gilt, the NBA, and Nike envision and deliver multi-touchpoint experiences.
Prior to Holografik, Gina was an Associate Creative Director at frog design where she led initiatives for clients such as AT&T, Disney, HP, and Samsung. She designed award winning software at Adobe as a UX Lead. Gina has a Masters degree in Industrial Design from the RISD and BA from UC Berkeley.