We first worked with AMC on a responsive redesign of AMC.com and have continued to partner with them to design, prototype, and launch products on iOS, Android, Apple TV, Windows mobile, Roku, fire TV, and Xbox.
Our team collaborates closely with AMC from concept through deployment of new products and platforms and provide ongoing support for the entire digital lineup across networks, including AMC, IFC, BBC America, Sundance TV and WEtv.
We worked with Foundation Medicine to create a position and refocus for their brand – from their collection of products to a well rounded narrative centered around company vision, products, and services.
We created a brand toolkit to help define the language, look and feel, and execution of the Foundation Medicine story. “A transformation in cancer care” became the core positioning statement with a more patient-centric story across every touchpoint. This project became the cornerstone for the 40+ projects we’ve completed with Foundation Medicine to date.
Cary Gibaldi, Founder & Partner
Cary is an award winning Creative Director and design practitioner. He brings over 20 years of experience in creative strategy, envisioning, storytelling, and execution. His diverse set of skills allows him to design with intent across multiple mediums for a broad range of industries and markets, including the US, Europe, and Asia.
Cary is an avid cook and is originally from New York City. He resides in San Francisco with his dog Pretzel.
Gina Terada, Partner
Gina has 15 years of experience leading strategic initiatives and delivering design solutions across a range of industries and touchpoints including consumer electronics, web, software, mobile, and IPTV. She is passionate about coming up with creative solutions to business problems.
By looking at the broad emotional, social, and cultural context of products and technologies, she helps create meaningful experiences.